Content and advertising standards

• Factual descriptions of the clinic, its team and the treatments it offers, using generic treatment names.
• Each practitioner’s full name, protected title and role, and for nurse injectors, the authorizing prescriber.
• Prices with a unit, a “from” amount and the date updated, plus any mandatory consultation fee.
• Product brand names only inside the price list, with the price and quantity, and without claims.
• Hours, location, accessibility, languages, payment options and accepted manufacturer rewards programs.
• Photos of the clinic that the clinic owns or is licensed to use.

• Testimonials, reviews, star ratings or quotes from patients.
• Before-and-after photos.
• Superlatives and comparisons, such as “best”, “top-rated”, “number one” or “leading”.
• Promises about results or risk, such as “guaranteed”, “painless”, “permanent results” or “no side effects”.
• Claims about what a prescription product does, or brand names outside the price list.
• Titles that could mislead, such as “expert” or “master injector”.
• Services using products or devices Health Canada hasn’t authorized, such as needle-free filler pens.

Profile edits, price changes and photos go through an automatic check for the words and patterns above, then a person on our team reviews them. We may ask a clinic to change content or remove it.

Clinics can’t pay for placement. Plan level never affects ranking, and there are no sponsored results. Every claimed clinic receives its consultation requests on every plan, including the free one.

If you see content that breaks these standards, email hello@aurayla.com or use “Report a concern” on the profile.